MUMBAI: Extending the reach of its popular Reality TV channel, Zone Vision has signed a distribution agreement with ASC Enterprises Limited in India.

As per the agreement, ASC will have exclusive rights to distribute the channel on its DTH platform - Dish TV, in India and non-exclusive rights for Nepal, Bhutan, Pakistan, Bangladesh, Sri Lanka and The Maldives. The announcement was made by Zone Vision chief financial officer Kamlesh Patel.

Dish TV's growing subscription base and its sophisticated broadband technology, will help enhance the penetration of Reality TV in India.

Speaking about the strategic tie-up, Patel said, "With the continued development and improvement of the cable and satellite infrastructure in India and throughout the adjoining region, this market has become an important part of our overall global strategy. ASC Enterprises is at the forefront of this change and have become pioneers in the television industry there. After our successful partnership with Zee Turner we are absolutely delighted at extending our distribution now to Dish TV."

Speaking on the occasion ASC Enterprises CEO Punit Goenka said, "We are pleased to have signed up with Zone Vision for carriage of Reality TV on Dish TV."

Reality TV is a 24 hour channel which launched in India in 2003.