MUMBAI: The Mobile Marketing Association of India (MMA) has appointed Mr. Avinash Pandey, CEO, ABP News Network as a part of the advisory board of the organization. Mr. Pandey has been an advocate of digital accentuation of the network and has been instrumental in ABP News Network’s shift from TV to the digital spectrum. His concerted efforts in generating a strong presence of the network in multiple Indian languages has been a key factor in helping ABP News Network achieve greater heights.

Mobile Marketing Association is the world’s leading global non-profit trade association comprising of more than 800-member companies, from nearly fifty countries across the globe. The association’s Indian Local Council strives to stimulate the growth of mobile marketing and its associated technologies in the country.

Commenting on his appointment Mr. Avinash Pandey, CEO, ABP News Network, said, “It gives me immense pleasure to be a part of the Mobile Marketing Association and join forces with some of the erudite think tanks in the business. I look forward to enhancing mobile effectiveness and working on ways to integrate the same in all business mediums in the country and around the globe.”

Further adding to this Ms. Moneka Khurana, Country Head MMA India, said, “I would like to welcome Mr. Avinash Pandey as a board member and a part of the MMA family. We hope to work together towards scaling mobile marketing through his regional and localized expertise in a diverse market like India.”