MUMBAI: Big Magic has found a new creative director in Uditanshu Mehta, who brings with him an extensive and impressive portfolio of work in the media and entertainment space. Mehta will be responsible for all the on-air programming elements on the channel and ensure engaging comedy content for audiences. In his position, Mehta will report to Reliance Broadcast Network CEO Tarun Katial.

Backed with honours in Political Science from the Delhi University and a diploma in film making from FTII, Pune, Mehta comes with 16 years of diverse experience in the television and film industry which comprises leading media and production houses like Miditech, UTV and Sab TV. Leading the programming function as part of the core team at Sab, Mehta was instrumental in changing the channels positioning from an entertainment channel to a comedy channel.

Katial said, “Uditanshu brings with him diverse experience and understands the pulse of audiences seeking comedy entertainment. We look forward to have him work closely with the team and lead the product to its next level of growth.”

Speaking of his appointment, Mehta stated, “I’m looking forward to my new role. Nothing is more satisfying than to have audiences enjoy a television viewing experience layered with laughter. I am glad to come on board Big Magic – the brand that allows me expression in the genre that I love best - comedy.”