MUMBAI: Reliance Broadcast has made a new appointment to enhance its programming content on two of its channels- Big Magic and Big Magic Bihar & Jharkhand. Partha Dey will spearhead the national channel’s non-fiction programming content as the non-fiction head and also the entire programming portfolio for its regional channel as the creative and programming head.

He will be involved in driving the regional channel’s performance by building on consumer insight for developing strong content.

Dey will report to Reliance Broadcast TV business COO Lavneesh Gupta. Prior to this, he was heading the creatives and operation for the Mahuaa Network for six years including the planning, designing and launch of its three channels Pragya, Mahuaa and Mahuaa Bangla. He is a documentary filmmaker and has produced and directed documentaries, features and programming software for various agencies such as the Indian Air Force, ARC RAW and OHM-Holland and Doordarshan. 

Commenting on his appointment, Gupta said “Partha’s vast experience and in-depth market understanding makes him an asset to the organisation. We are happy to have him on board and are confident of him leading Big Magic Bihar & Jharkhand through its next growth phase.”

On his appointment Dey said, “Big Magic is among India’s most vibrantly growing brands, which has displaced long standing players in a very short period of time especially in the regional markets. The brand has an exceptional potential for growth and I look forward to working with the very talented team, to make this vision a reality.”  

Currently the regional channel has just one non-fiction show Hindustan Ka Big Star and is looking at getting many more in the coming months.