MUMBAI: With an eye to growing its mobile content business Warner Bros. Online has tapped former Orange executive Billy Wright as its VP of the worldwide wireless.
 
 

Reporting to Warner Bros. Online senior VP and GM Jim Noonan, Wright will lead the company's strategic mobile teams as they develop, produce, publish and market content, including wallpapers, video and games based on the studio's brands, to mobile subscribers around the world. Currently based in London, Wright will relocate to Glendale, California later this year.
 
 

Warner Bros. Entertainment executive VP corporate business development and strategy Kevin Tsujihara says, "Mobile publishing represents an area of tremendous opportunity for the studio, both in terms of revenue and promotional visibility. The mobile content and distribution channels our mobile team has put into place provide us with a powerful platform to showcase our upcoming films and television projects, as well as fully maximize the popularity of our evergreen brands such as Looney Tunes, DC Comics, Scooby-Doo and Harry Potter."