MUMBAI: The public broadcaster has added another executive to strengthen its advertising and sales division. Tauquir Zaidi has been appointed as network sales head.

The move is in coherence with its aim to roll out its full fledged professional advertising and sales team. Zaidi will be based in New Delhi.

He said, “Most of us have grown watching DD and the programs are still fresh in our minds. Serials like Buniyad, Mahabharat, Humlog, Nukkad and so many others are still a cult of this industry. This is the only organisation that believes in ‘finite fiction’ without falling into the trap of TVTs. Today all GECs start a fiction without planning its end /climax. The length of the serial depends on the ratings it gets, which does no justice to the story. Call of the hour is to put an effective strategy and recruit right team to implement those strategies.”

He will be first developing a promotional strategy to identify core target markets and setting measurable goals to multiply revenue. According to him, the success of an organisation is to implement a well-thought marketing plan by providing feasible solutions to clients.

Zaidi has over 17 years of experience in the field of ad sales with companies such as Star India, NDTV and Times Television Network