MUMBAI:  Broadcast Audience Research Council (BARC) India has appointed former Reliance Jio Infocomm president Dr. Sumit Chowdhury as technical advisor. This is a move to align and streamline technology processes since almost 76 per cent of BARC India spends are on technology.

As BARC India moves closer to launch, Chowdhury’s mandate is to measure and automate all critical processes and to create a mission-critical infrastructure that scales to the requirements of the industry. He will also contribute to the creation of other information products from the vast amount of data collected by BARC India.

BARC India CEO Partho Dasgupta said, “As we are gearing up for launch, Sumit’s excellent background and experience in telecom, media, entertainment and other industries will ensure all systems scale and are in sync and automated for the big data factory that we would be running.”

“It is great to be a part of a start-up, which is slated to be the biggest television audience measurement system across the world and I look forward to a whole new world of excitement as I join team BARC India in solving the puzzle,” Chowdhury added.

Chowdhury is the founder of Gaia Smart Cities, an M2M/IOT company focused on telecom and ICT solutions for smart cities. At Reliance Jio, he was initially CIO and then helped establish their enterprise business. Prior to Jio, he was IBM vice president, Reliance Communications CIO and a partner with KPMG.