KOLKATA: ETV Bangla, a regional general entertainment channels (GEC), under the belt of Network18 has appointed Sujay Kutty as its business head.

Kutty who was earlier with Zee Bangla as the executive vice president, business head, is likely to take up the new role with ETV Bangla from 22 April.

Also, the GEC came up with a dedicated afternoon time band called ‘Duronto Dupur’last week with an aim to target huge viewership by creating original content.

When ETV Bangla programming head Ritika Roy was contacted she confirmed the appointment of Kutty.

“With the channel spending a lot on the original content and looking at huge revenues, Kutty is likely to play a crucial role,” ETV Bangla official added.

“Money brings more money. The investment by TV18 is big and it expects a bigger return too. Sujay is joining ETV that is certain. Business revenue will be one of his KRAs. I hope ETV can bring in a dose of fresh entertainment programs in the already saturated market,” feels a city-based media expert Swaraj Mukherjee.

Being a GEC , ETV Bangla provides a variety of programs- including cultural events, family dramas, movies, debates, children's programs and tourism, among other shows.

Some of the original programmes telecasted are ‘Prathamar Rannaghar’, ‘Jhalak Dikhlaja Bangla’, ‘Ranga Mathaye Chiruni’, ‘Bigg Boss Bangla’ and ‘Sadhok Bamakhyapa’.

ETV Bangla, which aired three news bulletins till March, has stopped telecasting news after floating the news channel, ETV News Bangla, last month.