MUMBAI: Fox Star India has announced the appointment of Shikha Kapur as chief marketing officer, who will additionally head syndication as well.

In her new role, Kapur will be marketing the entire studio portfolio across Hollywood, Bollywood and Tamil. She will be reporting to Fox Star Studios CEO Vijay Singh and will join on 15 May. 

With more than a decade of experience in having marketed over 100 films and winning multiple awards, Kapur has conceptualised the marketing campaigns for Chennai Express, Rowdy Rathore, Barfi!, Raajneeti,  Rang De Basanti and many more.

She has also been responsible for the campaigns of movies like Dev.D, No one Killed Jessica, Kai Po Che, ABCD, Delhi Belly, Peepli Live, Fashion and Kaminey.  One of the main architects behind the creation of the UTV Motion Pictures brand, Kapur has created a niche for herself in the Hindi film industry. 

Prior to joining Fox Star India, Kapur was heading marketing for studios, broadcasting and the interactive business at Disney India and served as the vice president of the company.

Commenting on her appointment, Fox Star Studios, India CEO Vijay Singh said, “Shikha has proven herself to be the best marketing professional in the film business  in India. A remarkable strategist, innovator and an effective team leader, she has played a critical role in driving a series of successful marketing campaigns that have set new trends in the industry. Her depth of experience along with her relationship in the industry combine wonderfully well with the vision we have of making Fox Star Studios a premiere studio in India. Shikha will be working closely with me and the senior management as we embark on this exciting journey.”