MUMBAI: With all the glare of the spotlight on the Maha Kumbh  Mela in Prayagraj, can anyone be left behind? Obviously not. And especially, Rajat Sharma’s India TV.

The Hindi news channel which has been driving into connected TV channels has launched a of a 24x7 pop-up channel dedicated to the Maha Kumbh 2025 so that viewers  can stay connected to the grandeur, rituals, and cultural essence of the world’s largest spiritual gathering.

The exclusive channel will feature over 1,000 hours of immersive content, offering a 360-degree experience of the Maha Kumbh Mela. Viewers can expect stunning visuals, in-depth reporting, and comprehensive coverage of rituals, cultural activities, and the spiritual energy of the event.

This marks India TV’s third pop-up channel on CTV, following its successful channels for the Olympic Games 2024 and ICC Men’s Cricket World Cup 2023. The move reinforces India TV's commitment to delivering uninterrupted, engaging, and CTV-first content for its audience.

India TV managing director Ritu Dhawan said: , “Maha Kumbh 2025 is one of the world’s biggest spiritual and cultural events, and India TV is proud to bring this exclusive viewership experience to our CTV audience. This initiative ensures that every viewer can connect with the rituals, celebrations, and spiritual essence of the Maha Kumbh from the comfort of their homes.”

India TV's Maha Kumbh 2025 channel promises to provide a front-row seat to the event, blending expert reporting with rich storytelling, making it an unmissable experience for CTV viewers.