MUMBAI: Keshet UK has appointed David Williams in the newly created role of non-scripted Creative Director. Williams joins the company in July 2016 from BBC Entertainment North where he also held the role of Creative Director for four years.

Leading the existing team, Williams will build on Keshet’s presence in the non-scripted genre. In his former role Williams lead the development of a range of new Entertainment and Factual Entertainment programmes across all BBC channels such as Call the Council and Junior Paramedics, as well as overseeing a number of returning series including the long-running Dragons’ Den. Before joining BBC Production, Williams was a Commissioning Editor in Entertainment at Channel 4 where he commissioned Made In Chelsea among other successful series. A founding member of the team on Big Brother and Celebrity Big Brother, he was later responsible for the entire franchise on behalf of Channel 4.

Keshet UK managing director Sammy Nourmand said, “I have followed David's career for a long time and am delighted to have prized him away from the BBC. His arrival further demonstrates Keshet's ongoing willingness to invest in the UK and work with the best British talent.”

Williams said, “It's been a privilege to get my BBC badge of honour with the brilliant people of Entertainment North but the opportunity to return to my commercial roots with Keshet was too tempting to turn down. With big plans and creativity at their heart they feel like a fantastic fit and I can't wait to get cracking.”

The non scripted team at Keshet UK developed and produced the workplace dating show When Do You Get Off? for ITVBe in 2015. Other recent Keshet UK commissions include the co-productions, The A Word season two with Fifty Fathoms for BBC One and the Keshet International comedy drama Loaded (8 x 45’) for Channel 4 with Hillbilly Television.