Mumbai: Kranti Gada, who held the position of president at Shemaroo Entertainment has put in her papers. She has set off on her own, with her new venture, ‘neOwn’. She had been with Shemaroo Entertainment for more than 17 years and had also held the role of COO prior to this, for more than four years.

Gada spoke about her new venture on LinkedIn. She wrote, "It is finally time to unveil ‘neOwn’, my new (ad)venture. Any new journey brings its share of doubts and challenges, but in the end, it’s reaching the destination that matters! Developing a fresh idea and creating a unique brand around it is a feeling like no other!

neOwn is built on deep consumer insights I have gained over the years as well as personal experiences which makes it very close to my heart. It is being built keeping future generations in mind. While a lot is still in the works, I will keep sharing updates here and seeking your support."

Gada is an experienced professional with a demonstrated history of working in the entertainment industry. Before this, Gada worked with Pepsico as assistant brand manager on Kurkure for around two years.