MUMBAI: Aparna Sen's award winning Mr and Mrs Iyer on Star Movies pitted against Erin Brokovich on HBO walked away with the TRP honours last week.
The desi flick starring Rahul Bose and Konkona Sen Sharma garnered a TVR of 1.19 against HBO's 0.11for the Julia Roberts' starrer on July 12 at 9:00 p.m. Star Movies also claims that Mr and Mrs Iyer got a reach of 7.35 per cent against Erin Brokovich's reach of 2.99 per cent and shares were 5.24 per cent against HBO's 0.49 per cent (TAM Base: C & S AB, six metros).
Mr and Mrs Iyer, especially in Mumbai and Kolkata, got high ratings with a TVR of 1.93 and 1.76.
Star Movies claims to have a primetime audience share of 1.25 versus 0.97 for HBO, 0.42 for Zee MGM, 0.39 for AXN and 0.03 for Hallmark (TAM, C&S AB, 6 metros, Period : 1st June - 12th July).
switch
switch
switch