MUMBAI: Multi Screen Media has appointed Humsa Dhir as senior vice-president (SVP) & head  – PR & corporate communications for the network.

In this newly created role, Dhir will lead MSM’s PR and communications strategy and execute on pivotal campaigns, programmes and activities that advance the network’s brand image and reputation. Dhir will report to MSM Network CEO NP Singh.

Dhir has over 19 years of experience across advertising, public relations, corporate communications and public affairs; having worked for the India, South Asia and Middle East markets.

Singh said, “We are delighted to welcome Humsa as our corporate communications lead. We believe Humsa’s well-grounded, robust experience across different aspects of communications will enable her to play a very intrinsic role in the network as she charts a strategic direction to shape the network’s reputation amongst its multiple stakeholders. She has our unflinching support to execute on this commitment.”

Prior to joining MSM, Dhir was with AkzoNobel India, where she managed the communications and public affairs portfolio for the entire organisation including its various business verticals. Some of Dhir’s previous work stints have been with Suzlon, the Eicher Group, RK Swamy BBDO as well as J Walter Thompson.