MUMBAI: In order to strengthen its leadership and business, Network 18 has appointed Sanjeev Agrawal as CEO of Homeshop 18 with effect from 4 May, 2015. 

He will be based in Noida.

Homeshop18 founder and CEO Sundeep Malhotra will mentor Agrawal over the next several months while Malhotra transitions to another entrepreneurial opportunity within or outside RIL retail.

Network18 group CEO AP Parigi said, “On behalf of the Board of the Homeshop18 and our valued partners SAIF, GS Home Shopping and OCP Asia – I wish to place on record the outstanding contributions made by Sundeep in establishing Homeshop18 as one of the India’s premium brands. I am delighted to welcome Sanjeev Agrawal to the Network18 Group. I wish him every success in his new role.”

Malhotra added, “It’s been an amazing nine year journey and I feel privileged and blessed to have got this opportunity to not just build an outstanding business but to have worked alongside some of the finest colleagues, talent, investors and associates, without whose help this journey would not have been possible. Homeshop18 is today the undisputed market leader in the TV shopping genre and I wish Sanjeev and the entire team all the very best for the future.”

Agrawal said, “Homeshop18 is a pioneer in its field and has a unique business model. Full credit to Sundeep and team to have built this business. Both the consumer and the industry are evolving at a rapid pace. I see Homeshop18 at the forefront of driving this change and maximising the opportunity. I am excited to be a part of this journey.”

Agrawal comes with over 26 years of experience across FMCG, fashion and retail sector. He has held senior leadership positions at Future Value retail and Pantaloon Retail besides his FMCG stints at Balsara, Revlon, P&G, Godrej and HLL. In his last assignment he was managing director at Skechers South Asia.