MUMBAI: He is going back to his broadcasting roots. After close to a decade with TAM Media, senior vice president- S group and marketing Pradeep Hejmadi, is moving on to a business head role at Zee TV. Prior to TAM, Hejmadi had stints with MTV Networks as Nickelodeon India director-business and operations, Turner Broadcasting director research and Discovery Communications director, research and planning.

Hejmadi who has been associated with TAM since 2005 was reporting into TAM CEO L. V. Krishnan and was responsible for revenue generation, client management, new business development and new product development. He also focused on enhancing the value associated with TAM data/services by way of integrating TAM products/services into day-to-day functional areas of TAM’s clients.

"It was nice having Praddy with TAM for almost a decade. The journey we crafted together as a team that included the rest of TAM unit heads was pioneering and heralded a new era of work in areas like S-Group, AdEx products, News Track and TAM Sports. As he steps into a new shoe to handle a new portfolio in one of TAM prestigious client's organisation, we wish him the very best. The younger team of S-group that he had groomed over these years has stepped in to take the responsibilities of S-Group, Client Service and Marketing into future," said TAM Media Research CEO L. V. Krishnan.

“Working with TAM and the team members in each unit was a lifetime experience. The decade was full of opportunities with proactive initiatives in Client Servicing, new product development and innovation undertaken by the team during my tenure. I leave TAM with a sense of pride for not only contributing to TAM's achievements but also in a way, changing the working dynamics of the TV industry," concluded Hejmadi.