MUMBAI: It might come as a surprise to many but the brain behind unconventional shows like Madhubala and Udaan on Colors, Prashant Bhatt is now starting his own TV production company. Bhatt’s new venture, christened - Studio B&M will launch by end of this month.
Confirming the news to Indiantelevision.com, former Colors weekday programming head Bhatt says, “I was getting offers to start up my own production company even before I joined Colors. But, then Colors happened and after three years serving with Colors, I wanted to venture out in something new and setting my own production company was there in the pipeline and in my thought process for a very long time.”
Bhatt will launch the new production house along with his business partner and cinematographer Sanjay Memane, best known for the Marathi movie Lai Bhaari.
In the company’s name - Studio B&M - B stands for Bhatt and M stands for Memane. The idea was germinating in his head for quite some time and the two were in talks even before Bhatt joined Colors.
Studio B&M’s team comprises people Bhatt has worked with over the past 18 years. As of now the company has 12 writers, six directors, five editors and seven music composers on-board.
Bhatt realised that in order to have a very strong production company, one needs to have a very strong technical people on-board. “As far as creative part of the company is concerned, I know I can very well take care of it, but one area where I thought I might need input and advice is from technical aspects to run an efficient production house,” he informs.
Getting well-versed people on-board was Bhatt’s main aim so that visually the product from his company can look different compared to other shows on television.
While the duo has not yet started approaching the broadcasters on the same, they have begun their research on the kind of content that each channel requires.
“I really want to be in a position where I can turnaround the entire concept in a maximum of three days,” says Bhatt.
Talking about his past experiences, Bhatt says that being with a channel as a programming head for three years, he realised what it takes to tailor make content as per the channel’s briefs and requirements.
“In the last three years I had production companies landing up with 10 concepts and surprisingly I had turned all of them down saying that presently Colors is not looking for such kind of content,” he says.
“It’s very easy for me to say that like any other production house we will make and create things differently, but different and new doesn’t necessarily work always. On the other hand, chances are that if we dish out something that has been seen before but with a different story-telling style, it will work,” he concludes.
