Mumbai: Punit Balan Group (PBG) has announced the appointment of Anjum Tanwar as the new chief executive officer of their sports vertical as the Pune-based organisation looks to expand their footprint across various sports disciplines and support upcoming talent across the country.  

Before joining the Punit Balan Group, Tanwar held the position of executive vice president at the Connect Network. He has initiated and delivered sustained results and effective change for organisations across a wide range of industries for more than 16 years. Tanwar brings in a diverse experience in the television industry, print, radio, experiential marketing and & OOH.

Tanwar has also worked with top media organisations such as Zee Network, Star Sports, Star Plus, Radio Mirchi, Times of India, Dentsu India communication during his nearly two-decade journey as seasoned professional.  

Speaking about the appointment of Tanwar, PBG MD and chairman Punit Balan said, “The Punit Balan Group has been committed to the development of the sports ecosystem and supporting upcoming sports persons achieve their dreams. We have been expanding rather rapidly and, in Anjum Tanwar, have found a leader who can take our various initiatives to greater heights thanks to his experience in diverse fields.”  

In this role, Anjum Tanwar will now be looking after the day-to-day operations of PBG’s sports vertical and will also focus on making the group one of the most successful sports ventures in the country. He will be based in Gurugram.

“I am delighted to start this new journey with the Punit Balan Group. Sports has seen a massive growth potential with new leagues starting in various sports and Indian sportspersons now consistently performing on the world stage. The Punit Balan Group has already been supporting various initiatives and my immediate focus would be on building a strong revenue model and making the sports vertical self-sustainable,” commented Tanwar on his appointment.

The Punit Balan Group, which has diverse interests in real estate and film production with a presence in India, Spain and Dubai, has been investing heavily in sports leagues and supporting sports development thanks to the passion and vision of its chairman and managing director Punit Balan.  

The Group currently owns teams in Tennis Premier League (Pune Jaguars), World Tennis League (PBG Eagles), Global Chess League (Balan Alaskan Knights), Maharashtra Premier League (Kolhapur Tuskers), Premier Handball League (Maharashtra Ironmen), Ultimate Table Tennis (Bengaluru Smashers) and Pro Panja League (Mumbai Muscles).  

The Punit Balan Group also supports sports development initiatives of Maharashtra Hockey Association and Maharashtra Judo Association, runs a cricket academy along with former India international Kedar Jadhav and extends financial support to over 60 sportspersons across various sports disciplines and had also supported the inaugural Kashmir Youth Football Championships.