MUMBAI: Shemaroo Entertainment (Shemaroo) has appointed Rahul Mishra as general manager marketing. He will be reporting to the company’s director, Hiren Gada. Mishra's new role has been specially created to spearhead the brand in its current transitional phase.

Mishra comes with experience of over 14 years, demonstrating strong leadership in helping brands excel in the media and entertainment sector. Prior to Shemaroo, he has had a successful stint with BBC Global News, wherein he was the marketing manager APAC for eight years and has also worked with IndiaCast (a viacom18 & TV18 venture) and a start-up digital film studio CinePlay. Mishra is an alumnus of INSEAD and IMI and is an expert in marketing management, channel launches, digital strategy and partnerships.

Gada said, "At Shemaroo, we take pride in our people and consider them our biggest asset. We are pleased to welcome Rahul on board at this exciting juncture where we gearing up for innovative opportunities. We look forward to the positive impact of his leadership, dynamism and proven abilities in scaling our brand in the industry."

On his new role Mishra added, "Shemaroo is an iconic 55-year-old brand and I am extremely delighted to join the family. I am looking forward to working with the teams and leading the journey of making Shemaroo the most preferred brand in the media and entertainment space not only in India but also globally."