MUMBAI: Reliance Broadcast Network has appointed Ajit Singh as national sales head, SME. Singh will spearhead the sales function with SME clients across the radio and TV businesses.

Reliance Broadcast Network national business head – 92.7 Big FM Ashwin Padmanabhan said, “We are delighted to welcome Ajit into the RBNL family. Ajit brings to the organisation a keen sense of setting up and operationalising new businesses, we are confident that under Ajit’s leadership the SME vertical will flourish and grow.”

Singh has over 11 years of work experience across sales, product development, compliance, new branch distribution management including break-even across the banking and insurance industry while working across different client segments.

Singh said, “I believe the Media and Entertainment industry will grow at a good pace and there will be immense opportunities for learning and growth during my stint here. My agenda will be to build the company’s respectability and partnership with new and existing SME clients, while making the brand experience more enjoyable. I’m looking forward to carrying forward the fantastic work at Reliance Broadcast Network.”