MUMBAI: The Living Media group owned RED FM is the official radio partner for Lakme India Fashion Week with Liberty (LIFWL).
All other radio stations will be bound by restrictions during the fourth edition of the LIFWL 2003. Sony Entertainment Television (SET), which has secured the electronic rights of the largest and most high profile fashion event in the country, will however be given priority.
Addressing the inaugural press briefing Fashion Design Council of India executive director Vinod Kaul and IMG event management director Zubin Sarkari said radio station crews would have to abide by very strictly marked out LIFWL guidelines.
Besides RED FM, others shall not broadcast show-by-show commentary or similar coverage of any LIFWL 2003 material whether on a live or delayed basis, or any other material obtained whilst inside a LIFWL 2003 venue, including interviews, except with respect to press conferences or briefing sessions.