MUMBAI: Reliance Broadcast Network has appointed Gurudutt Jakhmola as  national sales head – government for its television and radio verticals. 

Bringing in his extensive experience, Jakhmola will work closely with the COO Lavneesh Gupta in streamlining and structuring the government business. He will also be responsible in planning and optimising the government business team for maximum efficacy, as he analyses national and state government campaigns to be able to deliver optimally.

With varied industry expertise, Jakhmola has worked with telecommunications major - Hutchison Essar for five years before taking on the role of national government lead with American IT giant - Hewlett-Packard, where he led the function for over nine years. 

Having completed a Bachelors of Science in Bio-Medical, he went on to pursue an MBA in Information Technology and Marketing from GGSIP Delhi University.

RBN COO Lavneesh Gupta said, “With this appointment, we further strengthened our leadership team as part of our strategic growth objective. Gurudutt brings with him a multitude of skills which we believe will inculcate strong and robust mechanisms and processes for the team and also create synergy within teams to cross leverage the best practices. Above all, we are certain that he will help elevate customer experience with our brand for the government.”

Speaking of his new role at Reliance Broadcast Network, Jakhmola said, “I’m extremely delighted to come on-board Reliance Broadcast Network. The vision that the team at RBN has for the company is what drew me closer to taking up this opportunity. I’m certain that with my experience I’ll be able to contribute to a greater success for the company and help take the businesses there to a newer level.”