MUMBAI: Broadcast Audience Research Council (BARC) India has appointed Romil Ramgarhia as its chief business officer. This is a move to strengthen its core management team as the joint industry body moves closer to the launch of its services. In his new role, Ramgarhia will report to BARC CEO Partho Dasgupta.

Ramgarhia brings with him more than 12 years of experience across media, telecom and manufacturing sector. In his last role, he was Zeel chief commercial officer. Before Zeel, he was also associated with Viacom18, Bharti Airtel, Asian Paints and ACC, in different capacities.

Zeel MD and CEO and BARC chairman Punit Goenka said, "Romil has played a key role during his limited assignment at Zeel. It is unfortunate that he has quit the company, however I am confident that his rich experience will bring greater value to BARC India. As he now moves on to a new challenge in a new role and domain, I wish him luck for his continued success."

Dasgupta added, "BARC India is moving closer to launch. Romil has an excellent background in broadcast, in telecom and in other industries. He was already associated with BARC India as part of its commercial committee and hence is well initiated in the processes. With his great business acumen he will further strengthen the organisation.”

Talking about his appointment, Ramgarhia said, "My assignment with Zeel and Viacom18 has been one of my most challenging as well as gratifying periods of my professional career. It is great to be a part of a start-up which is slated to be the biggest audience measurement system across the world."