MUMBAI: StyleHaul, the multi-platform marketing solution for global fashion and beauty brands and the largest women's lifestyle network on YouTube, has appointed FremantleMedia Group former senior vice president - digital Olivier Delfosse as the chief operations officer. Delfosse will work alongside StyleHaul president and CEO Stephanie Horbaczewski in the Los Angeles HQ. Both FremantleMedia and StyleHaul are owned by RTL Group.
During his role at FremantleMedia, Delfosse drove global digital initiatives and implemented innovative strategic partnerships with YouTube as well as Facebook and Twitter amongst others. These are particularly important areas of expertise for StyleHaul as the company seeks to expand onto new platforms, anchored by its bench of more than 5,000 digital influencers and one billion views per month on YouTube.
As StyleHaul's COO, Delfosse will lead the alignment and prioritization of company investments, ensure operational excellence across each business unit, and create the strategic roadmap for the company's expansion into international markets, with Asia and Brazil as priorities. Delfosse will also lead the partnership between StyleHaul and the companies within the RTL Group digital portfolio. Last year StyleHaul and FremantleMedia's US digital studio Tiny Riot! launched the successful original YouTube series The Crew, the first in an unprecedented deal for StyleHaul and FremantleMedia to develop 10 original content series over the next two years.
“I am thrilled that Olivier is joining StyleHaul as our new COO. His experience and accomplishments at FremantleMedia, as well as his deep global and distribution knowledge will add tremendous value. His appointment paves the way for deeper and more meaningful partnerships with RTL and FremantleMedia and he is also uniquely positioned to help develop possible synergies with BroadbandTV, SpotXchange and Divimove. We could not be more excited to welcome him to StyleHaul,” said Horbaczewski.
Delfosse also managed P&L for all interactive businesses across a broad spectrum of FremantleMedia North America's television properties, including American Idol, America's Got Talent, The Price Is Right, Family Feud and The X Factor. His accolades include a Cannes Lion and three Steevees (social TV). Delfosse is also a member of the Academy of Television Arts & Sciences Interactive Peer Group, the Producers Guild of America, and a frequent speaker at conferences such as SXSW and NATPE.
“StyleHaul is the market leader in digital content creation that appeals to millennials, successfully reaching millions of women worldwide with innovative fashion, beauty and lifestyle-driven programming across all of the social platforms. During my tenure at FremantleMedia, my team and I had success extending global television brands, like American Idol, The X Factor and America's Got Talent, into the social and online video space. I am looking forward to bringing that knowledge and expertise to StyleHaul and working in partnership with Stephanie to execute her strategic vision for the company's growth as it continues to scale,” added Delfosse.
“Olivier has played a key role in our success in the digital space, from the market-leading digital initiatives for our big TV properties like American Idol and America's Got Talent, to helping drive our global strategy in digital content. He's a terrific asset for StyleHaul at such an exciting time in their growth,” said FremantleMedia CEO Digital & Branded Entertainment and StyleHaul board member Keith Hindle.
