MUMBAI: Zee Entertainment Enterprises Limited (Zeel) has appointed Sunil Buch as its new chief business officer (CBO) to drive the business deliverables to the company.

He joined the company on 3 November and will report to Zeel MD and CEO Punit Goenka. Buch will be responsible for effective and quick implementation of prioritised strategic initiatives across the organisation.

Speaking on his appointment, Goenka said, “We are extremely happy to have Sunil join us as the chief business officer. As we work towards accomplishment of our Vision 2020 goals, we want to undertake enterprise-wide strategic initiatives that focus on not only enhancing business performance but also bring in operational excellence and efficiency across the network. We are confident that Sunil’s high degree of consumer connect, his creativity and communication skills coupled with his sharp business focus and ability to manage a wide spectrum will enable us to gain significant competitive advantage.”

Commenting on his new venture, Buch said “I look forward to joining Zee at this exciting juncture. The path ahead is challenging yet filled with immense opportunity and I hope to contribute positively to this growth.”

Sunil has over two decades of experience in functional and general management across various sectors including FMCG, advertising, media and entertainment and telecom retail. Prior to joining Zee, he was the business head – Reliance Own Retail at Reliance Communications. He has also worked at Colgate – Palmolive, Johnson & Johnson, Leo Burnett and Marico.