MUMBAI: Turner International Asia Pacific has announced the appointment of Marianne Lee as its vice president-content, general entertainment. Lee will take over his new role, effective 2 May and will report directly to Turner International Asia Pacific president Ricky Ow.

In this role, she will define and execute content and channel strategy for Turner Broadcasting System Asia Pacific general entertainment brands. Her focus will include WarnerTV, and two special interest brands, TCM Turner Classic Movies and truTV.

WarnerTV is a recent addition to Turner’s Asia Pacific stable of brands that makes a bold statement and demonstrates Turner’s commitment to general entertainment and to audiences that are passionate about great television. With WarnerTV, the Turner portfolio now includes Asia Pacific’s best-loved brands in the news, kids and general entertainment genres.

Commenting on Lee’s appointment Ow said, “We’re delighted to welcome Marianne to the team. With WarnerTV now a Turner brand, she arrives at a critical time to build on its existing number one ranking and to develop our entertainment brand bouquet even further. Under her leadership, we can look forward to Turner’s entertainment channels scaling greater heights of audience appeal and excitement, as well as more new offerings.”

Lee will relocate to Hong Kong from Singapore, where she was most recently director of programming and acquisitions for Universal Networks International. There she was responsible for the overall program strategy in Asia, including program acquisitions, scheduling, format acquisitions and original productions.

Prior to Universal, Lee was senior director of programming at Sony Pictures Television Networks, Asia, a company she was with for almost five years. This followed more than 10 years at Television Broadcasts Ltd in Hong Kong, where she garnered experience in ad sales, marketing and led the program acquisition team.