MUMBAI:  The Indian Broadcasting Foundation (IBF) announced the appointment of Viacom18 group CEO Sudhanshu Vats as the chairman of the IBF Credit and Collections Committee & co-chairman of the joint IBF- AAAI sub-committee.

IBF, in association with AAAI (Advertising Agencies Association of India), had formed a joint credit collections committee which scrutinizes, regulates and evaluates the credit worthiness of the advertiser’s active through AAAI member advertising agencies on IBF member channels. It plays a pivotal role in dispute resolution between channels and agencies vis-a-vis advertisers.
Vats, also an IBF Board member stated, “I am delighted to have been entrusted with this responsibility. Strengthening our relationship with the advertisers would be our goal and I look forward to introducing newer mechanisms in line with the global standards, to normalize the revenue mechanisms for all parties.”

The outgoing chairman I Venkat said, “I know Sudhanshu would bring his ethos and greater clarity in the functioning of the committee. I am thankful to all the members for their support and  their valuable contribution and also to Ashish Bhasin , the co- chairman of the committee,  AAAI  who helped me conduct these meetings in a more organised and transparent manner”.

 Speaking on Vats appointment, IBF President Uday Shankar said, ''Both Mr Vats and Mr Venkat have been valuable colleagues in the IBF board and both deserve admiration and appreciation for taking up the task of revamping the broadcaster's ad revenue flow. I am sure Sudhanshu will bring greater efficacy and democracy to the functioning of the committee.”