MUMBAI: Zee Café Is all set to launch another popular reality series America’s Next Top Model, starting 21 January. Leading supermodel Tyra Banks is the producer and the anchor of this reality show where fourteen aspiring supermodels will battle it out to win not only the crown but also a glamorous career.

The show will be telecast every Saturday at 9 pm.
Announcing the launch of this reality show on Zee Café, business head Neil Chakravarti said, America’s Next Top Model is one of the most popular franchises within the reality genre. The presence of Tyra Banks should also drive greater affinity from Indian audiences. This is yet another effort from the team at Zee Café to showcase premium content for its viewers.”
America’s Next Top Model chronicles the transformation of everyday young women into potentially fierce supermodels. Fourteen participants will live together and vie for the incredible grand prize: an opportunity to be managed by Ford Models, a fashion spread in Elle magazine, and a $100,000 contract with Cover Girl, states an official release.
Cameras catch each moment as participants face weekly tests that determine who makes the cut. With mentoring by supermodel Tyra Banks and exposure to high-profile fashion industry gurus, the finalists compete in a highly accelerated modeling boot camp, a crash course that could lead to supermodel fame.

Participants are asked to demonstrate both inner and outer beauty as they master complicated catwalks, intense physical fitness, fashion photo shoots and publicity skills, all under 24-hour-a-day surveillance of the America's Next Top Model cameras, the release adds.