MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) in order to strengthen its digital presence has appointed Anjana Kshetry.

As Zee Digital brand solutions head, Kshetry will report to Essel Group chief knowledge officer Debashish Ghosh.

Kshetry will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. She will also be responsible for leveraging the Zee sales team for integration of digital propositions with TV sales propositions in the most optimum manner. Furthermore, she will be looking at brand integration opportunities in the digital arenas being explored with Essel Vision.

Kshetry was previously the senior vice president – sales and brand solutions, heading the national sales portfolio for brand solutions and Zee Khana Khazana. She has been associated with Zee for about 14 years, and has worked with the organisation in multiple capacities.