Mumbai: Zee Entertainment has appointed Shiva Chinnasamy as its chief technology and product officer.
In this new role, Shiva will be based at the company’s Technology & Innovation
Centre (TIC) in Bengaluru, and will report into Amit Goenka who holds the position of president – digital business, international linear business, enterprise technology and broadcast
operations & engineering.
Shiva will be responsible for the efforts being undertaken at the TIC across data, artificial intelligence (AI) & machine learning (ML) to enhance the consumer experience across platforms and further support Zee's growth plans across its core business segments.
“As the company moves forward in line with its strategic objectives to drive robust growth, certain action-oriented steps are being implemented to enhance the capabilities of the businesses," said Goenka. "Technology plays a crucial role in enhancing the overall customer journey across all our platforms, and our Technology and Innovation Centre is steadily working towards gaining a deeper understanding of our vast audience base in order to deliver successful business outcomes. Shiva’s invaluable industry expertise and experience in scaling businesses with a deep understanding of technology will be instrumental in building the necessary capabilities for the company in its next phase of growth. I look forward to working closely with Shiva and the team at TIC to complement Zee's long-term growth trajectory"
“I am honoured to join the journey of Zee at a pivotal intersection between content and technology, as the company aims to fortify its capabilities in the realm of content distribution and monetisation," disclosed Chinnasamy. "I am excited to get started and work with the teams to build innovative solutions for our businesses and unlock deeper consumer insights that help accelerate innovation driven growth opportunities for Zee.”
"The OTT and media segments are ripe for tech led disruption. And I couldn't think of a more exciting place to be at now than at Zee, which has a track record of innovation in Indian media space. And I think Zee TIC has one of the coolest offices in Bengaluru. And we are cooking some of the coolest apps out there," he later posted on LinkedIn.
Chinnasamy has over 20 years of work experience across technology, data science and analytics to provide large scale, long-term solutions in close collaboration with stakeholders and business partners. His expertise spans across ad tech, eCommerce, omni channel retail, B2C fintech, B2B SaaS, platform engineering and mobile engineering.
He has been instrumental in building multiple impactful products in lead roles through innovative ideas and tight execution. Previously, he was associated with Rippling as the India Site Lead, responsible for building a high performance, data driven collaborative culture. During his career, Shiva has also been associated with global companies including Google, Tesco, Target, Amazon and Verizon Labs amongst others.
