MUMBAI: In a recent internal re-shuffling, Zee Digital Convergence Limited (ZDCL) has named Sharlton Menezes as business head of original digital content. 

Menezes was earlier heading programming and marketing at Zee Café and Zee Studio. 

In his new role, Menezes will be responsible for production, distribution and monetisation of original video content. He will directly report to ZDCL CEO Debashish Ghosh.

He will also be responsible for optimising the current TV show content created by Zee Entertainment Enterprises Limited (ZEEL) and look after traffic and revenues on YouTube and other emerging Video on Demand (VOD) platforms. 

Menezes will work closely with digital video production content head Vineeta Shridhar, Zeel Digital business head Hemant Inamdar, and Ditto TV business head Manoj Padmanabhan to ensure effective impact of the digital content across all platforms.