MUMBAI: Hindi general entertainment channel (GEC) Zee TV has appointed Rohini Singh as its new head of commissioning. In her new role, she will be responsible for developing fiction content for the channel.
She comes to Zee from Star Plus where she was heading the fiction content development division. She has also spearheaded several milestone projects on Indian television since 1998.
After completing her graduation in B A Hons (Political Science) from Lady Shri Ram College, Delhi and a Comprehensive Television Course from Academy 18 (A division of Television 18 Networks, Delhi), Singh was working with TV 18 and was part of many projects including Bhanwar (Sony TV) and Haadsa (Sab TV) from 1998 to 2000.
She has previously also worked with many brands including BBC (Jasoos Vijay), Twenty Twenty TV Company (Kaajjal – Sabbki Aankhon Mein Basi, on Sony & Darna Mana Hai) and Cinevistaas (Dilll Mill Gayye on Star One). She then joined Star Network and handled shows on Star One (Dill Mil Gayye, Milley Jab Hum Tum, Geet- Hui Sabse Parayi amongst others.)
Singh was responsible for the concept development of shows like Geet, Pratigya and Maryada. As head of Star Plus, fiction content development division, she launched shows like Iss Pyaar Ko Kya Naam Doon, Ek Hazaaron Mein Meri Behna, Pyaar Ka Dard, Veera, Arjun, Kaali, Saraswati Chandra, Meri Bhabhi, Ek Ghar Banaounga and Iss Pyaar Ko Kya Naam Doon 2.
Zee TV business head Pradeep Hejmadi said, “Rohini has an exceptional track record for delivering outstanding drama. Her work speaks for itself and is driven by her passion for writing and storytelling. Her focus is always on recognizing and developing projects based around strong ideas with the potential to engage and entertain audiences. With her vast experience, Rohini will bring the very best from the established and emerging writers talent pool to Zee TV. Known for its original and differentiated dramatic range and quality, Zee TV has scored some notable successes recently and Rohini is the right person to take it on to a new level. She and Charu Singh (head- fiction) will make a formidable team.”
Singh added, “I look forward to steering Zee TV into the future and building on its success as it continues to be the home of the most original storytelling across a range of drama that is unique to it in the rapidly changing Indian television landscape. I am most excited to have this opportunity to commission and make entertaining, popular programmes for Zee TV audiences. We aim to make programmes that people watch and talk about in equal measure, and that’s a challenge I look forward to.”
