MUMBAI: Regional channel Asianet is set to launch a music talent hunt targeting Keralites living in the Middle East. The Coco Cola Voice of Arabia hunt aims to find the best male, female songsters from the age group of 15 - 35.

Hosted by singer-anchor Chitra Iyer, the show will air in 13 episodes and will be part of the channel's Onam programming package which would start airing in the last week of August.

Says Asianet chief producer, shows, Rajan MR, "With this talent hunt we are giving Keralites living in the Middle East a chance to express their musical prowess through a channel that speaks their language. Definitely, these kind of interactive shows are expected to boost our viewership in this region."

Asianet is doing the show in association with Dubai-based media marketing firm Max Media.

The programming strategy of Asianet has all its shows after 11:00 pm targeted at Middle East viewers. The channel also has four weekly shows produced by its Middle East team. Asianet has also dedicated its Friday programming to this segment.

Entries should carry a biodata and an audio compilation. The last date to receive entries is 9 August. Auditions for the show will begin on 13 August in Dubai city.