MUMBAI:  Reliance Broadcast Network’s regional channel Big Magic Ganga has launched season 7 of Mele ka Big Star, after a resounding response for the previous 6 seasons. Combining the biggest melas of Uttar Pradesh and Bihar, Mele ka Big Star will bring forth hidden talent from across the Hindi heartland.

The channel has roped in Dabur Red Paste as a presenting sponsor and Reliance Cement as the powered by sponsor.

With 92.7 Big FM as the Radio partner, Mele ka Big Star is spread across nine cities and nine mela’s and will reach out to more than 15 million people from the region. Viewers can also tune in to Big Magic Ganga for details or submit their auditions through Mele ka Big Star app which is available at the Google Play Store.

In addition to this, a high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be promoted through TV, radio, digital and print.

Speaking about the property, a spokesperson from Big Magic Ganga said, “ Mele ka Big Star has come a long way, ever since we launched the first season in 2012. The response from the audience has been overwhelming and it only encourages us to go out there to put up a bigger and better show with every passing season. With season 7, we are trying to raise the bar in terms of audience engagement. Like every year, our aim is to bring talent from the Hindi heartland to the world at large, and we are confident of yet another successful season.”

The grand finale will be aired on Big Magic Ganga and the winner will be presented with the title of Mele ka BIG Star-season 7 and an opportunity to showcase his or her act on one of Big Magic Ganga’s special shows.

The show has already travelled to some of the biggest melas of the Hindi heartland including Kumbh, Sonepur, Meerut Nauchandi, Aligarh Numaish etc. More than 7,500 performers have lived their dream on Mele Ka Big Star’s unique platform.