MUMBAI: Colors Kannada has strengthened its primetime line-up with the addition of two new shows – Majaa Bharatha Season 4 and Hoo Male – in the non-fiction and fiction category respectively.

Majaa Bharatha Season 4 is set to go on air on 7 November at 9 pm and will be telecast over weekends. In addition to this, Hoo Male, an unpredictable story of ambitions and emotion will debut on 16 November at 9 pm and will air Monday to Friday.

With a new brand ethos, Banna Hosadagide, Bandha Bigiyagide, Colors Kannada is introducing these two programmes to spread love and humour amongst its viewers during these challenging times. 

Viacom18 Kannada entertainment cluster business head Parameshwar Gundkal said, “Colors Kannada has always been ahead of the curve in the Kannada entertainment space. We have focused on telling stories in the most compelling and relatable manner which our viewers can resonate with. With our new brand ethos, we innovated and adapted to the new normal by resuming content of our existing shows, despite the challenges. We are delighted to yet again satiate entertainment needs and air our new shows Majaa Bharatha Season 4 and Hoo Male. With renewed energy and excitement, we are hopeful that these shows will surely make an impact in the 9 pm primetime slot.”

With Dhruti Masala as a special partner, now in its fourth season, comedy talent show Majaa Bharatha will provide Kannadigas with an opportunity to entertain viewers with epic comedy content. Hosted by Bhoomi Shetty, the participants will be judged by ace Kannada music director and singer Gurukiran and actor Rachita Ram. Actor Harshit Raj will also showcase his comic skills in a never seen before avatar.  Hoo Male, on the other hand, is a fiction show centered around college-going Lahari who is the only daughter of a single mother with serious political ambitions. The story revolves around Lahari’s secret love affair and her mother’s attempt to get her married to a highly influential politician, who is a widower with a child.

With the launch of these two shows, Colors Kannada strengthens its 9 pm primetime slot.  In addition to this, on 31 October the channel launched a new celebrity cookery show, Chat Corner. Powered by Goldwinner Cooking Oil, India Gate Basmati Rice, Aachi Gulab Jamun Mix and with TTK Prestige Swach pressure cooker as a Special Partner, the program will air at 12 pm on Saturdays and Sundays.