MUMBAI: ETV Kannada is ruling the weekend primetime slots between 8 pm to 10.30 pm with the launch of its two new shows Majaa Talkies and Dancing Star 2.
Following the success of Dancing Star in its first season, ETV Kannada introduced the second season of the reality show on popular demand. Opening with 1.1 million TVTs, the show emerged at the top in Karnataka. This is the first show in Kannada mass entertainment in 2015 that has garnered peak ratings in its very first week according to the channel.
The show features 12 celebrity contestants in the battle for survival as the last couple on the dance floor. Judging the celebrity dance contest are Kanasugara Ravichandran, Priyamani, and choreographer MayuriUpadhyaya. Taking forward the legacy from season one, Akul Balaji hosts this edition of the show as well.
Dancing Star 2 airs every Saturday and Sunday at 9 pm to 10.30pm on ETV Kannada.
Majaa Talkies, headlined by veteran anchor and comedian Srujan Lokesh, emerged as the slot leader in the 8 pm to 9 pm slot with 0.8 million TVTs opening. The show is an adaptation of the popular Comedy Nights With Kapil, tailored to suit viewing preferences of the Kannadiga.
Elaborating on the same Viacom18 EVP and project head regional channels ETV Kannada/ Bangla and Odiya Ravish Kumar said, “After the success of the first season of Dancing Star, we are overjoyed and humbled by the response that the show has received for its second edition. Majaa Talkies has performed superlatively as well and we hope to keep raising the bar of Kannada entertainment in the future.”
ETV Kannada business head Parameshwar Gundkal added, “For the first time ever in this market, two high impact nonfiction properties have been launched in back to back time slots with the vision of creating high octane entertainment that will cater to people of varied viewing tastes. From the best talent on-board, to some of the best production houses for both seasons, we are glad that our efforts have yielded the appreciation showered upon us by the viewers.”
