MUMBAI: Bhojpuri GEC Enterr10 Rangeela is all set to launch a brand new show Aashish Chhathi Maiya Ke. Produced by Reliance Big Synergy, this new social mythology series will air from 18 January 2021, every Monday-Saturday at 7 pm. Aashish Chhathi Maiya Ke is the story of 12-year-old Parvati, who is a devotee of Chhathi Maiya and wants to become a singer like her mother. However, she faces strong opposition from her grandmother and father. The show will capture her arduous journey and life purpose to become a singer and the extreme difficulties she will endure for the well-being of mankind.
Enterr10 Television Network MD Manish Singhal said, “We at Enterr10 TV network have always believed in creating content that resonates with our viewers across age groups. Our vision is to create path breaking content and provide entertainment across our network for which we are collaborating with top production houses in the country. Enterr10 Rangeela is our latest offering for the Bhojpuri audience and I am glad to extend our latest offering Aashish Chhathi Maiya Ke. I am hopeful we will receive a positive response and support from the viewers.”
Reliance Big Synergy CEO Rajiv Bakshi said, “Regional language content has been a game-changer for every major broadcaster in India. We are enthused to join Enterr10’s journey to capture a larger share of audience with their latest offering in Bhojpuri. At Reliance Big Synergy, we believe in creating shows and solutions for our clients, basis in-depth and incisive market insights riding on the deep experience of our creative and production teams. We are overjoyed to have created some of the highest rating content for both TV and OTT platforms, and are confident of creating another landmark social mythology series with Aashish Chhathi Maiya Ke.”
The cast of the show includes Shagun Singh playing the role of Parvati, the parallel world Chhathi Maiya character by famous actor Piyali Mushi, Surya Dev character by Ather Siddique, along with famous Bhojpuri actors Yugant Badri, Neelu Singh,Thakurani and Sunita Sharma.
“Aashish Chhathi Maiya Ke is another feather in the cap of Reliance Big Synergy. We have undertaken steps to engage the audience keeping the local sensitivities, nuances and visual aesthetics of the region in mind. I am confident that the characters will find home in every household,” said Reliance Big Synergy content VP Simmi Karna.
Enterr10 Rangeela is a free to air channel and was recently launched to cater to the large Bhojpuri audience. The channel airs a strong mix of fiction and non-fiction content ranging across serials and reality shows, awards and blockbuster films and world television premieres.
