Mumbai: Finolex Pipes & Fittings has teamed up with The Viral Fever (TVF) for a unique brand integration campaign that combines humour with storytelling to highlight the durability and reliability of its products. Featuring beloved characters from TVF’s acclaimed series set in Phulera, the campaign seamlessly blends entertainment with brand messaging.

The initiative launched with a light-hearted reel starring Banrakas (Durgesh Kumar) and Binod (Ashok Pathak). In the clip, Binod proudly showcases his dream home, where Finolex CPVC Pipes stand out as the trusted choice for durability. A second reel, featuring Chandan Roy as Vikas, continues the comedic approach, depicting a humorous encounter during damaad ji’s visit, reinforcing the reliability of Finolex Pipes.

Shared on TVF’s official Instagram and Facebook pages, the reels have garnered enthusiastic viewer engagement. Building on this success, Finolex is set to release a total of seven videos, with the second instalment premiering on 24 February 2025 and the third scheduled for 28 February 2025, followed by further episodes in the coming weeks.

Finolex Pipes & Fittings vice president of marketing and communications Sumit Bhatia stated, “Partnering with TVF allows us to present our brand in an engaging, relatable manner.  The show’s authenticity aligns perfectly with our commitment to quality, making this collaboration an ideal platform to highlight the strength and longevity of our products.”

By integrating Finolex Pipes & Fittings into everyday narratives, the campaign enhances brand visibility and positions Finolex as a trusted choice for plumbing solutions. With TVF’s reputation as one of India’s leading OTT content creators, this partnership provides an excellent opportunity to connect with a wide audience and reinforce Finolex’s legacy of excellence.