BENGALURU: Malayalam channel Mazhavil Manorama announced that it has partnered with Endemol Shine to offer the popular international game show Minute To Win It, for the first time to the Malayalam diaspora. This popular game show format has seen successful runs in over 60 countries. Dates for launch of the show have not been finalized so say sources at Mazhavil Manorama.

The channel’s marketing strategy for roping in sponsors and advertisers are yet to firm up say the sources. Mazhavil Manorama.says that it has earmarked a 360 Degree multi-media campaign blitzkrieg to promote the show.

Minute to Win It is a popular international game show in which the contestant completes the task in a minute to move to the next level. The series of 60 second challenges are structured out of objects commonly available at home. The winner could win maximum prize money of Rs 10 lakh. The contestant will have to complete 10 Levels to reach the top of the Money Tree with three Lives.

The First season of Minute to Win It will be travelling through various festive seasons of Kerala like Vishu, Ramzan, Onam and Christmas, which will surely witnessed the participation of Celebrities too. It would be telecast during prime time on weekend.