Mumbai: On the occasion of 'Hindi Diwas', News18 HSM network organised a unique and engaging activity. In an effort to promote a connect with Hindi, the network rolled out 'Hindi Ke Samrat' contest, which ran on News18 India, News18 Rajasthan, News18 Madhya Pradesh/Chhattisgarh, News18 Bihar/Jharkhand & News18 Uttar Pradesh/Uttarakhand.

The contest was widely promoted across not only the News18 HSM channels but also on social media and saw participation from almost 15,000 people. The campaign delivered close to three million impressions and had more than one million views and engagement – numbers that clearly stand testimony to the success of the campaign.

Viewers who pre-registered for the activity with a simple missed call were short-listed and asked to complete Hindi muhawaras (proverbs). The chosen ones were then crowned 'Hindi Ke Samrat' and gratified.

As the region’s leading HSM network, this viewer engagement campaign to promote the Hindi language is an integral part of our effort to bring content that is not only engaging but also has great socio-cultural relevance.