MUMBAI: Zee5, has set new benchmarks with the phenomenal success of Sankranthiki Vasthunnam. Since its digital debut on 1 March, the film has amassed over 360 million streaming minutes, marking the most successful launch ever on Zee5. Its television premiere on Zee Telugu was equally groundbreaking, achieving a staggering 18.1 TVR (SD+HD), the highest World Television Premiere (WTP) rating in India in the last 2.5 years.

The film is also the only one in the past 2.5 years to exceed 10 million AMAs (Average Minute Audience), recording an impressive 11.1 million AMAs. This exceptional performance highlights the growing appetite for high-quality entertainment on both digital and TV platforms.

Originally released in cinemas to widespread acclaim, the Venkatesh Daggubati-starrer enthralled audiences with its vibrant festive setting and engaging storyline, grossing over Rs 300 crore worldwide. Its OTT debut on Zee5 shattered previous platform records, surpassing 100 million streaming minutes within just 12 hours.

Zee5 stated, “The overwhelming response to Sankranthiki Vasthunnam reaffirms our dedication to bringing compelling storytelling to audiences across India and beyond. This record-breaking performance underscores our promise to deliver top-tier entertainment.”

Directed by Anil Ravipudi, the film follows Damodara Raju (Daggubati), a former deputy commissioner of police, as he is approached by his ex-girlfriend and assistant commissioner Meenakshi (Meenakshi Chaudhary) for help in solving a high-profile kidnapping case. The victim, Satya Akella, a CEO of a multinational conglomerate, vanishes under mysterious circumstances. Adding a comedic element to the intense investigation, Damodara Raju’s wife, Bhagyalakshmi (Aishwarya Rajesh), insists on joining the mission to keep a close watch on her husband and his former flame. The film seamlessly blends action and humour, making it an instant favourite among viewers.