Mumbai: Star Pravah, Maharashtra’s leading channel has accomplished a remarkable feat as a run-up to the world television premiere of Ved. This event marks a significant milestone as the channel achieved a new Guinness World Records for using over 1446 umbrellas to form a heart shape. The creation of this heart-shaped symbol epitomises the beautiful love story depicted in ‘Ved’, with the umbrellas representing an iconic scene from the movie. This achievement stands as a historical first for both a Marathi movie and a Marathi television channel.
Scheduled for 20 August 2023, Star Pravah is poised to unveil the most significant love story of the year. In celebration of this premiere, Star Pravah orchestrated a Guinness World Records event in the presence of the movie's director and actor, Riteish Deshmukh. The film not only marks Riteish Deshmukh's directorial debut but also Genelia D’Souza's inaugural appearance in a Marathi film. Their captivating love story and undeniable chemistry have enchanted the entire state of Maharashtra, resulting in a blockbuster success at the box office.
“The movie Ved was a super hit amongst viewers and witnessed great success at the Box Office when it was released in theatres. Star Pravah is excited to bring viewers this Marathi blockbuster as a part of our continued commitment to providing high-quality content that appeals to the whole of Maharashtra. We at Star Pravah, are proud to have created a Guinness World Record for the first time for a Marathi movie,” said a Star Pravah spokesperson.
“Star Pravah has achieved a commendable feat by achieving a Guinness World Record for the world television premiere of Ved. This is a very proud moment for entire Maharashtra and first time ever for Marathi movie industry. Genelia & I are extremely grateful to Star Pravah for giving us such a precious moment” said Riteish Deshmukh.
There is immense excitement amongst advertisers for the upcoming premiere too. Star Pravah has already on boarded a number of advertisers which include Philips, Wipro Consumer, Acko Insurance and Loreal.
"Philips Domestic Appliances is really excited about its collaboration with Ved. It’s a perfect opportunity for us to expand our reach given Star Pravah’s popularity,” said a Philips spokesperson.
The channel has cultivated a deep connection with millions of its viewers across Maharashtra. Deep rooted in Marathi culture, the channel's diverse programming has garnered immense popularity within the state. Its compelling narratives and relatable characters have solidified the channel's position as a consistent leader for the past three years.
Prepare to immerse yourself in the whirlwind of love with ‘Ved’, airing exclusively on Sunday, 20 August, at 7 PM on Star Pravah. Subsequently, the movie will have its Hindi premiere on Star Gold on 27 August at 8 PM.
