MUMBAI: In 2018, it was reported that the Southern broadcast behemoth, Kalanithi Maran-owned Sun TV Network intended to travel to new language markets of the country - Marathi and Bengali. The broadcaster has now fixed 3 February as the launch date for its Bengali offering.

Sun Network has started promoting its channel, Sun Bangla, with the tagline ‘MonePraneBangali.’ Sun Group chief financial officer (CFO) SL Narayanan told analysts during a post-earnings conference call that it will invest Rs 150 crore on Sun Bangla in its first year.

In addition to this, in the earlier conference call, the Sun TV Network management had said that Sun Bangla is expected to achieve break-even within two or three years. The channel will have original commissioned content. The management has projected that the Bangla channel will achieve 10-12 per cent viewership within a couple of years.