MUMBAI: The Colors family of channels is growing rapidly. After re-branding ETV Marathi, ETV Bangla, ETV Gujarati and ETV Odiya recently, Viacom 18 has now re-branded ETV Kannada as Colors Kannada. With this, Viacom 18 completes the re-branding of Prism TV’s five ETV regional general entertainmentchannels under the Colors brand name.

The 14-year-old ETV Kannada will be re-branded as Colors Kannada on 26 April, 2015 and will reflect the distinctive culture and traditions of Karnataka through its differentiated content.

The channel takes its legacy forward with the new brand philosophy – ‘OndeSambandha, Ade Anubandha.’ The channel is set to offer high octane entertainment through the week, which will culminate into a celebratory gala on 26 April marking the metamorphosis of this journey.

Viacom18 EVP and project head – Colors Kannada, Colors Bangla and Colors Odiya Ravish Kumar said, “These are exciting times for Kannada television - as we enter this new phase of growth, consumer delight shall continue to be the key driver for Colors Kannada. We hope to up the ante and continue the surprise viewers in the future too.”

Colors Kannada business head Parameshwar Gundkal added, “We have excelled in providing innovative and engaging content that has delighted viewers and set new standards for both the market and for us to surpass. We further hope to make Colors Kannada the one stop for Kannada entertainment.”

As part of the pre-launch campaign, all the artists associated with the channel will come together to unveil the Colors Kannada logo. Mega episodes of the following shows will be aired through the week before launch day:

22 April – Lakshmi Baramma, 7:30-8:30 pm 

23 April - Agnisakshi, 8 - 9 pm

24 April- Akka, 8:30-9:30 pm

25 April- A special slot Dancing Talkies, Maja Talkies, 8 - 9 pm

25 April- Dancing Star, 9-10:30 pm

26 April- Ugramm- movie premiere, 2 pm

26 April- rebranding event, 6 pm