MUMBAI: Festive entertainment doesn’t get better than this. Vijay TV delivered a Pongal lineup for the ages, smashing viewership records and proving once again why it reigns supreme as Tamil Nadu’s leading satellite channel. From blockbuster premieres to its iconic reality shows, the channel left no stone unturned in ensuring that audiences had a Pongal to remember.

Vijay TV’s Pongal offerings were anchored by the sensational world television premiere of Amaran, starring Sivakarthikeyan and Sai Pallavi. This biographical action-drama captivated audiences with an impressive 8.5 TVR, reaching a jaw-dropping two crore viewers and generating 1.2 billion minutes of watch time.

Joining the fray, the nostalgic family drama Meiazhagan, featuring Karthi and Arvind Swamy, became another viewer favourite. With a heartfelt storyline, the movie garnered a stellar 7.4 TVR, cementing its place in Tamil Nadu’s festive tradition.

The Pongal movie lineup didn’t stop there. Vijay TV also premiered Vaazhai and the supernatural thriller Aranmanai 4, further bolstering its reputation for curating cinematic spectacles.

Vijay TV’s ability to merge cinematic brilliance with its signature reality shows, mega-serials, and game shows continues to set it apart from competitors. This Pongal, the channel didn’t just entertain—it dominated.

From securing high-profile premieres to delivering diverse content, Vijay TV consistently raises the bar for festive entertainment. As it continues to push boundaries and set new industry benchmarks, audiences know where to tune in for premium entertainment during Tamil Nadu’s most cherished occasions.

This year’s Pongal programming wasn’t just about numbers; it was about creating shared moments of joy across households. With record-breaking ratings, overwhelming audience appreciation, and unforgettable stories, Vijay TV ensured that Pongal 2025 was a cinematic celebration like no other.