MUMBAI: The New Year brings with it an abundance of festivities, love and hope. Adding to the celebration is Makar Sankranti, the festival which celebrates the season of harvest and love with utmost enthusiasm. Holding immense significance to those from the Bhojpuri heartland, the festival depicts togetherness and love which is seen in prominence in many Bhojiwood movies.
Leaving no stone unturned to entertain its passionate viewers, Zee Biskope is kickstarting the new year on a high note by presenting them a festive movie marathon titled, Pyaar Ke Patang. Each of these movies, with romance as its core theme, shall make the viewers fly high, like a kite amongst the clouds as they enjoy the emotions that the strings of love bring with it. This week-long movie festival, with every film being telecast at 6 pm, shall invite viewers to indulge in the warm romance blossoming between two hearts. The film festival will start from 11 January and will culminate with the exclusive Zee Biskope premiere of Main Sehra Baandh ke Aayunga.
The fete begins with the romantic blockbuster Mohabbat featuring Chintu Pandey and Kajal Yadav on 11 January. Next in line will be Nirahua Chalal London on 12 January, starring Nirahua and Amrapali Dubey followed by Mehendi Laga Ke Rakhna featuring the superhit jodi –
Khesari Lal Yadav and Kajal Raghwani – on 13 January. Laagal Raha Bathasha starring Manoj Tiger and Amrapali Dubey will make its way to the small screen on 14 January. Wrapping up the film festival on a high note, the channel will premiere Main Sehra Baandh ke Aayunga, which stars superstar Khesari Lal Yadav and Kajal Raghwani, on 15 January for the very first time on the channel.
ZeeL cluster head east Samrat Ghosh said, “As we welcome 2021, we continue to take the onus of entertaining our audience with specially curated programming that resonates topicality and the mood of the region. Our viewer’s belief in us as their one-stop source of unlimited Bhojpuri entertainment continues to motivate us to push boundaries and keep serving hyperlocal content. The coming year will be even more enthralling with lots of pleasant surprises for our avid viewers.”
Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “Zee Biskope has always kept its viewers at the core. We are excited to roll out the first festival of the year themed around youthful romance that will appeal especially to our younger audience. The new year will bring in new hopes with revamped energies, setting in the celebratory mood through the lens of hyperbolic Bhojpuri entertainment. The brand will accentuate family viewing experience for viewers to rejoice festivities together.”
Along with spearheading various category first initiatives, Zee Biskope has brought novelty to the category. The channel is motivated to build on this momentum and carry on this legacy as a way forward for the brand to remain as the ultimate Bhojpuri entertainer.
