MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has been entertaining people of West Bengal with its GEC, Zee Bangla for the past 15 years. Further, with a vision of celebrating Bengali films and taking them to Bengali speaking people across the country, Zeel launched West Bengal's first 24 hour movie channel, Zee Bangla Cinema (ZBC) in 2012. This year, the network has taken a new step by creating great films for television through its initiative - 'Zee Bangla Cinema Originals.’

Speaking on this initiative, Zeel MD & CEO Punit Goenka said, "At Zeel, we are constantly looking at creating new avenues of entertainment for our audiences and this innovative step is poised to help showcase more of the great works of the immensely talented directors of West Bengal. We are confident that Zee Bangla Cinema will fuel the growth of the West Bengal film industry."

This latest endeavour of 'Zee Bangla Cinema Originals' is an industry first for West Bengal. It is envisioned to contribute and continue the proud legacy of Bengali films by creating engaging original film content, which will be showcased exclusively on Zee Bangla Cinema. With a platform that reaches out to almost 7 million people on a weekly basis, 'Zee Bangla Cinema Originals' will enthrall the Bengali audience with a brand new film every month.

'Zee Bangla Cinema Originals' announces its first film titled 'Ekla Cholo', which will premiere on Zee Bangla Cinema on Sunday, 18 January 2015.

Bengal has a rich legacy of creating cinema which is timeless. Film makers like Satyajit Ray, Ritwick Ghatak, Mrinal Sen, Rituparna Ghosh and many more have cultivated a global audience by creating engaging films. As a first mover in the market, Zee Bangla Cinema has always looked at providing high quality film entertainment to its viewers. With the largest Bengali film library, ZBC has been at the forefront of Bangla film entertainment.