NEW DELHI:  Into less than a year and a half of running, entertainment channel ZEE Keralam, has carved a space in the minds of the Malayalee audience and their first music reality show, SaReGaMaPa Keralam, has made it even closer to people’s hearts. The show since its inception has shown steady growth. With the SaReGaMaPa Keralam nearing the grand finale to be aired this ‪August 15 evening at 5.30 PM, ZEE Keralam is leaving no stone unturned to delight and entice their fans and viewers. ZEE Keralam in a unique initiative introduced WhatsApp stickers of the SaReGaMaPa contestants.  This is the first time that a reality show in Malayalam is bringing out WhatsApp stickers to cheer for their reality show contestants.

The WhatsApp stickers are introduced to make the audience cheer their favourite contestants.

SaReGaMaPa, the flagship show of Zee Entertainment Enterprises celebrated its 25th year this May. The Malayalam version of the show started airing a year ago. The show has garnered the love and interest of the Malayalee audience in no time, and the contestants have garnered a strong support base from the audience for their amazing talent and calibre in singing. Five finalists have already been selected which include Aswin Vijayan, Libin Scaria, Swetha Ashok, Keerthana SK, and Jasim Jamal. The sixth finalist will be either Akbar or Sreejish depending on who gets the maximum votes from the public.

SaReGaMaPa Keralam is a unique music reality show that has made the majority of its contestants' playback singers during the course of the show.

The show is judged by singer Sujatha and music-directors Shaan Rahman and Gopi Sundar. The show has a ‘Grand Jury’, which comprises known musicians like Kannur Sheriff and Mithun Jayaraj who guide them on a regular basis and have been instrumental in turning the show contestants into Playback Singers.