MUMBAI: Prerparense, chicos. Aqui vamos!
In English that translates into “get ready boys. Here we come!” That’s exactly the mood at Zee Entertainment Enterprises. The entertainment television network has moved into the Latin American market for the second time with the launch of Zee Mundo. A free advertising supported channel (Fast), it is the second such channel that the Punit Goenka-led company has introduced in the region – the first being Zee BollyWorld.
Zee Mundo carries a mix of Spanish-dubbed Indian content ranging from popular Indian films to series. The Fast service is available on LG Electronics north America, Xiaomi Technology, Freebie TV and Wisp TV. The distribution of the channel was facilitated by Amagi.
Making this announcement on Linkedin, Zee EVP head of partnerships Akhilesh Gupta said that the launch will only help strengthen the network’s presence in the Latam region and that team couldn’t be more excited for what’s to come.
Zee Mundo – which was launched in 2016 as a pay TV service - was earlier available off Dish Latino, Sky and several cable networks in Latin America as a linear subscription service at a price of $4.99 per month.