Mumbai: Tamil Nadu’s beloved dance show, Dance Jodi Dance Reloaded (DJD), has returned to grace the TV screens. To commemorate the second season and share the joy, Zee Tamil has collaborated with Swiggy during the New Year weekend. DJD Season 2 has been making all the right noises ever since it premiered on 23 December 2023. To build additional excitement and buzz around the show, the channel in association with Swiggy planned to deliver happiness in the form of ‘food jodis’ to give the users a delightful experience of food and entertainment combined.
Zee Tamil's DJD is renowned for the enchanting performances created by the Jodis on stage. The show's uniqueness lies in the collaboration between two individuals – a commoner and a celebrity – who come together to form a team and deliver captivating performances. The extraordinary chemistry between these selected Jodis is a key aspect that makes this show special. The integration with Swiggy, introduced a curated combination of food jodis that complimented the chemistry between the on-screen Jodis. Just like all jodis in DJD have their distinct style, this integration was designed specifically for users during the New Year weekend and goes beyond being a mere partnership but a celebration of the magical flavours and entertainment on-screen.
The food jodis were a perfect match to the dance jodis, symbolising a blend of entertainment and deliciousness with a delectable selection of culinary combinations, including North Indian, South Indian, Biryani, Pizza, Chinese, and more. Each food combo was crafted meticulously to enhance the evening of entertainment, promising a perfect collaboration of food jodis for the palate. These delightful food jodis were designed to add a flavourful twist to the Dance Jodi Dance viewing experience during New Year’s Eve across Tamil Nadu, huge surge in orders for food delivery.
Speaking about the integration, Zee Tamil chief channel officer Ramana Girivasan said, “As a leading Tamil entertainment channel in Tamil Nadu, we always try to push boundaries and give out-of-the-box experiences to our viewers while trying to engage with newer audiences through innovative campaigns. Collaborating with the food aggregator Swiggy to curate culinary partnerships was a natural choice for the channel. This collaboration aimed to capture the essence of Dance Jodi Dance, emphasizing the synergy within dance pairs, and seamlessly integrating this into the world of food through specially crafted food combos during the New Year's weekend”.
While Zee Tamil is delighted to have partnered with the food aggregator for the first time ever and with Dance Jodi Dance kickstarting with a bang, we are sure it will only get more exciting to see, especially with each contestant Jodi putting their best foot forward.
To See these wonderful talents of DJD, tune in to Zee Tamil at 7 pm, every Saturday & Sunday.
